The first, and perhaps primary objection, to the idea that an entire network of only loosely connected people could cooperate in some way to boost and amplify deception and propaganda, is a hard pill. Particularly when many of the names that emerge seem to have good intentions; some of these we like or have liked. Such coordination would appear to require a conspiracy, that they all ‘must be in on it” if they are part of it. “Yes”, “sorta” and most definitely “no”.
A conspiracy is required, but it need not be that large. MJ has already uncovered two persons in this saga that claim to be ‘former CIA’. Within the CIA are many masters at using money, sex, power, and influence to create effects (Read The Intelligence Officer’s Bookshelf if you do not believe me). Of course just because as of 4 August 2021, we can identify two ‘former CIA’ officers does not mean they are the masterminds behind this. These are the only two that have revealed their legend.
But it does not require CIA officers, not many at least. These tools of the trade comport with human nature. All humans are susceptible to money, sex, power, and influence (the four prizes). All master manipulators know how to employ these tools.
If you are having a hard time imagining how various influencers and people with platforms came to be part of this, you do not have to imagine that they all understand the intended effect.
An aspiring writer, a person that wants to make a living with their words, would be a valid target for an approach. Perhaps they are offered interviews on a popular podcast and mentions of their books. The approach does not even have to be done directly by a person completely in the know. The approacher might themselves merely be acting upon a suggestion (coupled with the implied access to one of the four prizes). In this case, neither the writer nor the podcaster knows (necessarily) the full plan, they have each only reacted to social engineering that enticed them to commit acts in order to achieve a prize. Both individuals may be floaters and may have been groomed as such over a long period.
These social engineering efforts can build social association, something that, if there were common interests beyond seeking one of the four prizes, solidifies trust and connections further. Social associations make it easier to leverage more effects with unsuspecting targets in the group, the elements of peer association, group-think, and homogeneity set in.
Eventually, because of group affinity and investment in actions that ensure that one continues to gain access to one of the four prizes, members of the group become willing to go along with ideas they might have previously rejected. In essence, they should know a thing is wrong, disinformation, but they can no longer see it or are unwilling to.
It is not hard to accept how the conspiracy of disinformation the MJ is uncovering was translated into action. It is not even difficult to understand how some of the names that will be unmasked as participants seem to you to be good folks, with good intentions, some of them perhaps even called out part of all of this(there are reasons for that as you shall soon learn)
But make no mistake, everyone wrapped up in this web got there because they had a weakness that was exploited.